Samsung BE55D-H - 55 inch - 300 cd/m² - 4K - Ultra-HD - 3840x2160 pixels - 16/7 - Business TV

There are 2 types of TV sets that should not be confused: Firstly, those aimed at end customers (B2C) - the classic TV -  and then the professional solution for business customers (B2B) - the business TV. We are probably all familiar with B2C televisions, as these are usually found in our living rooms at and do their job there. Especially when it comes to the warranty, a B2C TV is not exactly practical for the business sector, as it only comes with a 2-year warranty. For meetings and advertising purposes, however, the devices are used far more than the 6-8 hours granted in the manufacturer's warranty. For such important applications, there are Samsung's business TVs (B2B TVs), which come with a 3-year manufacturer's guarantee and on-site service. In addition, there are other functions, such as the business TV app, which gives you a real advantage over a classic living room TV.

Let's first take a closer look at the picture quality of the Samsung BE55D-H business TV. Thanks to the Samsung Crystal UHD Processor, it delivers brilliant images with a 4K resolution of 3840 x 2160 pixels. The brightness of 300 cd/m² is sufficient for use in normal room brightness, where it performs excellently. With Adaptive Sound and HDR10+ standard, you are at the cutting edge of technology when it comes to audio and image reproduction. The glossy panel delivers expressive colours at all times and the viewing angle of 178 degrees ensures good visibility even when viewed from the side. The integrated two 10-watt speakers are ideal if you don't want to use external speakers.

The integrated TV tuner allows you to connect DVB-T2, DVB-C and DVB-S2 directly, saving you from having to purchase external receivers. You can also use the existing CI+1.4 slot to use an existing smart card with the business TV. With CI+ you can watch premium HD programmes, such as films or sport, offered by digital TV channels in your region. This integrated TV tuner allows your advertising to be shown on the display while the TV programme is running. For example, in a restaurant, food and drink menus can be shown on the left-hand side of the screen, while the latest news is played in real time on the right-hand side. In a bar, for example, you can play Bundesliga matches while your drinks menu is displayed at the bottom. This makes it easy to plan your brand content.

The Samsung BE55D-H business TV impresses with its simple set-up and intuitive operation. It comes with a pre-installed step-by-step guide that starts automatically when you switch on the TV for the first time and guides you through the installation process. It can then be connected directly to the free Samsung Business TV app. Simply download the app from the Apple or Android store and install it on a smartphone. The Samsung Business TV app is very intuitive and easy to use. You can edit and check content in just a few steps and also make it available for multiple displays. You can also control and manage multiple business TVs at different locations via the Tizen Enterprise platform.

On the subject of external interference: how quickly it can happen that employees or guests accidentally press any buttons on the remote control and thus change everything. To prevent this from happening again and to ensure that no other content can be set, the BE55D-H requires a PIN code to be entered first. This effectively prevents unwanted interruptions. You can also deactivate the existing USB port at any time so that guests cannot simply plug in a stick and play it.

Finally, let's take a look at the connection options. You can connect the Samsung BE55D-H Business TV to the Internet at any time via RJ45 cable or WiFi. You can decide for yourself which connection option is more suitable for you. An Android smartphone or Windows PC can establish a direct connection to the Samsung Business TV via the integrated mirroring function and thus display information, images or similar from a smartphone or PC .

The Samsung BE55D-H is also VXT-compatible: Samsung VXT is not only a professional content management system, but also an excellent remote management solution and, in the Enterprise version, even an external monitoring system for all your displays. The main components of Samsung VXT are: VXT CMS, VXT Canvas and VXT Player. VXT CMS is the basic management solution that allows you to publish and play content created with VXT Canvas, for example, or images, videos, documents. However, VXT CMS also includes the remote management functions with which you can manage and control all displays. Energy management is also integrated into VXT CMS. The tidy interface of VXT CMS is a real relief and is intuitive to use. VXT Canvas is the online editor for digital signage content. Here you can choose from a variety of modern templates, widgets and images. Create your own templates in no time at all, which you can then publish on the displays. The VXT Player currently supports displays based on Tizen and Android. All Samsung displays that are equipped with at least Tizen 4 OS are VXT-compatible. All you need is the latest firmware. Anyone who owns a display with an Android operating system and has access to the Google Store can download the VXT Player from there. They can then also display their content on these devices. The VXT Player can also be used as a virtual display in the web browser. Further special features and information about Samsung VXT can be foundat here.

Our conclusion:

Samsung also combines the best of both TV worlds with the new BED-H series: On the one hand, a TV experience like at home with 4K and HDR10+ and, on the other, the digital signage options that are needed in the business sector today. Displaying your own advertising content within seconds is child's play - it can be that easy. For example, you can use live TV breaks efficiently to draw attention to your specials and offers. These additional functions don't cost you a cent, which is a real plus point, especially when you're just starting out in digital advertising. Thanks to 16/7 runtime release, you can run the business TV for 16 hours a day without having to worry about losing the warranty. Thanks to the integrated TV tuner and the associated direct connection options (cable or terrestrial connections), you not only save money, there is also one less source of failure. With the existing CI+ slot, you can use smartcards such as Sky directly with the business TV and show your visitors live football or other sports. The Samsung Business TV offers an uncomplicated and effective way of communicating with customers. So if you are looking for new and simple ways to make your advertising more digital, then the Samsung BE55D-H is just right for you!

Samsung offers a 3-year guarantee on the BE55D-H business TV.