How to lose money with the wrong display in a shop window or outdoor area
Shop window and outdoor advertising is an excellent way to draw customers' attention to yourself or your products. The advantages of digital advertising over traditional print advertising will not be discussed in detail here. Just this much: with digital advertising, basically anyone can design their own adverts and change or adapt their content - usually from a central location - in a matter of seconds. Especially in the semi-outdoor (shop window) and outdoor (outdoor) areas, there are also a few potential pitfalls with digital advertising. On our page TV vs. display and in various other places in our articles, we repeatedly point out how important it is to choose the right display for shop windows and outdoor areas. If you make the wrong decision here, you will destroy your investment in no time at all. In this article, we would like to explain why we keep pointing this out to and what the wrong decisions look like in practice.
What is so important for digital signage displays in shop windows or outdoor areas?
Displays and televisions are exposed to different climatic conditions in shop windows and, of course, especially outdoors. Condensation can form in shop windows, especially if the panes are poorly insulated. Outside, condensation is the least of the problems; rain, snow and wind play a much greater role here, not to mention the vandalism factor. However, the sun plays a fundamental role in both shop windows and outdoor applications. And it's not even a question of brightness, because both shop windows and outdoor displays need to be particularly bright so that your advertising can be clearly recognised at all times. A much bigger problem caused by the sun is the enormous heat and UV radiation that conventional screens cannot withstand.
Who, how, what - if you don't ask these questions, you're left holding the bag.
What actually happens when the climate changes?
Televisions and professional signage displays are designed for certain operating temperatures. Humidity is also an important factor. If these values, which can be found in the manual, are exceeded or undercut, this often leads to the aforementioned condensation problem. Even a small film of moisture can cause leakage or short-circuit currents on printed circuit boards or contacts. It is also not necessary for the device to hang outside. Too cold temperatures behind the shop window at night and direct sunlight on the panel during the day and the process is initiated. Once it has happened, the device is usually a total loss. The effect would be even worse if installed outdoors, which is why IP certification, air conditioning and heating are essential in this area.
What kind of damage does heat cause?
Heat damage occurs when liquid crystals in the display or TV react to high heat and are destroyed. This results in display errors and dark spots on the display. This effect can occur after just a few hours and results in a complete panel replacement. The replacement costs often exceed the cost of purchasing a new panel. The risk of heat exposure must never be forgotten, both in shop windows and especially outdoors.
You can tell a lot of stories - but can you prove it?
Ok, but what are the right displays for these areas?
As already mentioned, there are special displays for use outdoors or in shop windows that can cope with all these challenges or requirements and where you don't have to worry about the devices being damaged by heat, climatic conditions or sunlight. Semi-outdoor and outdoor displays are available from many manufacturers, with Samsung being the market leader. Niche manufacturers such as Peerless-AV offer very special outdoor displays that can withstand even the most adverse conditions in the desert and, thanks to optical bonding, are absolutely convincing even with less brightness. In the shop window segment, we would like to take this opportunity to praise Dynascan , which are not really cheap either, but due to their specialisation, deliver impressive image quality in shop windows and guarantee this high quality and light brightness for many years to come.
Dynascan will release the first e-paper outdoor displays in 2024. These impress with favourable operating costs and low power consumption, among other things, and are another game changer for digital signage solutions.
Samsung semi-outdoor and outdoor displays
- WiFi:
- Yes
- Response time:
- 6 ms, 8 ms
- Delivery includes stand:
- No
- Media player:
- Yes
- Manufacturer's warranty:
- 3 years
- WiFi:
- Yes
- Delivery includes stand:
- No
- Media player:
- Yes
- Manufacturer's warranty:
- 3 years
- Outputs:
- 1 x RJ45, 1 x HDMI, , 1 x audio (3.5mm)
- WiFi:
- Yes
- Brightness:
- 4000 cd/m²
- Response time:
- 6 ms
- Delivery includes stand:
- No
- Media player:
- Yes
- WiFi:
- Yes
- Brightness:
- 4000 cd/m²
- Response time:
- 6 ms
- Delivery includes stand:
- No
- Media player:
- Yes
- Response time:
- 6 ms
- Delivery includes stand:
- No
- Media player:
- Yes
- Manufacturer's warranty:
- 3 years
- Remote control included:
- Yes
- WiFi:
- Yes
- Delivery includes stand:
- No
- Media player:
- Yes
- Manufacturer's warranty:
- 3 years
- Remote control included:
- Yes
- Delivery includes stand:
- No
- Media player:
- Yes
- Manufacturer's warranty:
- 3 years
- Outputs:
- 1 x RJ45, , 1 x audio (3.5mm)
- Remote control included:
- Yes
- Response time:
- 6 ms
- Delivery includes stand:
- No
- Media player:
- Yes
- Outputs:
- 1 x RJ45, , 1 x audio (3.5mm)
- Remote control included:
- Yes
DynaScan Semi-Outdoor Displays
- Category:
- ,
- Areas of application:
- Brightness:
- 3500 cd/m²
- Resolution in pixels:
- 3840 x 2160 (4K)
- Screen size in inches:
- 86
- Contrast:
- 3000:1
- WiFi:
- Yes
- Delivery includes stand:
- No
- Media player:
- Yes
- Remote control included:
- Yes
- Contrast:
- 3000:1
- Areas of application:
- Hotel industry, Business, Gastronomy, Retail, Culture, Transport, , Education, public institutions, Rental
- WiFi:
- Yes
- Automatic rotation detection:
- Yes
- Power consumption max.:
- 380 Watt
- Areas of application:
- Hotel industry, Business, Gastronomy, Retail, Culture, Transport, , Education, public institutions, Rental
- WiFi:
- Yes
- Delivery includes stand:
- No
- Media player:
- Yes
- Remote control included:
- Yes
The bottom line
As you may have already read on this page, it is very important that you choose a device that is suitable for your application. However, depending on the intended use and installation location, there are other important points to consider when making your choice. We therefore recommend that you seek advice from a specialist dealer. Our aim is not to sell you the most expensive solution, but to sell you exactly the solution that best meets your wishes and requirements. To achieve this, we need to know your plans and the exact framework conditions. Together we will find the right semi-outdoor or outdoor display for you and ensure that you can protect your investment in the long term without any worries. You are welcome to take advantage of our free and neutral consultation service.
Our services for you
- 15 minutes free consultation
- Detailed planning of the process
- Backup of the database
- Upgrade to MagicINFO v9
- Check of the server
- Briefing and training
Because your satisfaction is our business model
Take advantage of our many years of experience as an integrator of shop window and outdoor displays. From planning and quotation to installation at your premises - we are happy to be at your side every step of the way and take on all relevant tasks. At our EXPERIENCE CENTRE in Berg near Neumarkt in der Oberpfalz, you can put various displays from manufacturers of shop window and outdoor displays through their paces in a direct comparison. Feel free to contact us for a consultation appointment via telephone, video consultation or a on-site appointment in our modern showroom.
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