Signage displays for restaurants - more than just entertainment
Creating the difference with signage displays
It's harder than ever for restaurants to stand out from the competition than it might seem at first glance. One way to create the difference is to use signage displays to further highlight products and services and offer guests a modern experience. With increasing competition and the growing trend of ordering and delivering food on the go, restaurants need to be able to quickly adapt and change the way they present information to their customers. For satisfied reviews, restaurants need to present their products with meaningful images and accurate information, and ensure that orders are completed correctly and expeditiously. Signage displays not only help to meet these expectations, but also meet the very core values of the industry: Speed and accuracy, maximising profits and delivering a brand experience at the highest level. With digital signage displays, you can take advantage of digitisation and modernisation to provide your customers with a unique shopping experience.
4 points for the perfect digital signage result
Whether indoor or outdoor signage, for restaurant customers or staff: digital signage makes an impressive statement and attracts the attention of guests and competitors alike. Used correctly, you can always use the solution you need at the time - from the digital menu to the customer stopper to the self-service kiosk. With good planning, you have all displays and content under control at all times, allowing you to react to problems, changes or other events in a matter of seconds. Let us show you here what is important for the catering industry in this context.
1. The right digital signage display
Before you start with digital signage, you should always think about how and where you want to reach your customers and employees. Should it be a digital menu on which you clearly present your dishes and offers? Or should it be displays that stand in front of the restaurant or in the shop window and on which you want to advertise yourself? Do you want a self-service kiosk where guests can easily put together their own dishes? Or should it be a combination of everything? No problem, with the right partner at your side and good advice, you will get a solution that is not only adapted to you, but also scalable at any time.
2. The right mount
In addition to choosing the right signage display, choosing the right mount is also more important than one might think. For a menu board, you can of course use normal mounts, but when it comes to aligning all the displays perfectly, many a person has despaired. Outdoor mounts must also withstand all weather conditions and be protected against vandalism and theft. In the shop window, on the other hand, a mount is needed that in most cases should not be visible or that must not destroy the high-quality design of the shop window. There is a solution for everything, and what does not fit must be made to fit.
3. The flexible management solution
Digital signage displays today are highly professional screens equipped with a lot of technology and functions. Without content, however, they are nothing more than black boxes. That's why you need a suitable management solution to reach your customers in the hospitality industry. Special content management systems that support you in this are offered by many manufacturers and providers. However, it is important to find the right solution for you. It should always be kept in mind that quickly creating your own digital advertising content and playing it out on the devices has never been easier, but that the devices themselves should also be monitored. After all, what good is it if you can see remotely what content is currently being displayed and can also adjust this, but only discover on site that someone has pulled the plug and there is no image at all. For this reason, our standard procedure also applies here: First plan, then test and only then decide on the right signage software.
4. The right content
1. The perfect signage display
Signage displays offer optimal advertising presence around the clock, as they are also visible outside opening hours when placed correctly. This achieves a double benefit. The content of the signage displays can be changed at any time to promote seasonal products or promotions, making them a flexible advertising tool. Our top 3 recommendations to convince in or in front of any restaurant:
- Areas of application:
- Hotel industry, Business, Gastronomy, Retail, Culture, Transport, Education, public institutions, Rental
- WiFi:
- Yes
- Contrast:
- 4000:1
- Delivery includes stand:
- No
- Media player:
- Yes
- Areas of application:
- Hotel industry, Business, Home Office, Gastronomy, Retail, Culture, Transport, Education, public institutions, Rental
- WiFi:
- Yes
- Colour:
- White
- Manufacturer's warranty:
- 3 years
- Touch points:
- 10
- WiFi:
- Yes
- Contrast:
- 1200:1
- Delivery includes stand:
- No
- Media player:
- Yes
- Response time:
- 8 ms
2. Suitable signage mounts
No less important, as already mentioned, is the choice of the right bracket. The mount must be suitable for the installation location and environmental conditions. Here are our top 3 recommendations:
- Resilience:
- 120 kg
- Tiltable bracket:
- Yes
- Alignment:
- Landscape (landscape format)
- Colour:
- Black
- Number of displays:
- Designed for outdoor use:
- Yes
- max. operating temperature:
- + 40°C
- Dimensions:
- W 1034 x H 2090 x D 200 mm, W 1034 x H 2090 x D 350 mm
- Weight:
- 151,50 kg
- Height adjustment:
- No
- Dimensions:
- W 562 x H 1270 x D 534 mm
- Height adjustment:
- No
- Tiltable bracket:
- Yes
- Alignment:
- Landscape (landscape format), Portrait (portrait format)
- Colour:
- Black
3. The flexible signage content management system
Bad advertising is better than no advertising at all. That's a principle we don't necessarily subscribe to. But digital advertising is better than print advertising and there is a reason for that. Print advertising is rigid and cannot be easily adapted at short notice. With digital advertising, on the other hand, you can adapt your content within minutes. This is the only way to stay flexible and close to your guests. For this reason, we recommend our top 3 CMS solutions for digital signage. All these solutions offer you a simple interface to create content yourself and publish it on the devices. While MagicInfo requires you to operate your own server, nsign offers much more convenience with its cloud solution.
- Type:
- Digital signage
- Licence:
- MagicInfo Unified Premium Licence
4. The right content for restaurants
Promoting your brand image, advertising new dishes or redesigning your self-service kiosk requires professional presentation and a common thread. We cannot offer you an off-the-shelf solution at this point, as each piece of content should be an individual adaptation to the respective company. However, we have already realised numerous projects and will be happy to recommend suitable marketing agencies that will make your restaurant advertising a success. Just ask us if you need help or support in this area.
Our services for restaurants
- Professional advice
- Quotation preparation
- Rollout management
- Professional integration
- Maintenance and repairs
- EXPERIENCE CENTER on approx. 500m²
We are your specialist dealer for POS advertising
Because we have already successfully implemented a large number of projects. By working with the leading manufacturers of digital signage displays, we are always able to recommend the right device for your location. We will be happy to advise you in detail and listen to your wishes and ideas in advance. If you wish, we can also take care of the integration on site, set up your displays and provide you with our content management systems pre-configured. With our own MagicInfoCloud we also have a solution that is already being used successfully by several hundred companies and will also lead you to success. Benefit from our experience and make your project a success. A good start for many customers is also a visit to our EXPERIENCE CENTER in Berg near Neumarkt. We look forward to welcoming you and showing you solution-oriented scenarios.
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